Russian premiere Writer and artist Jeff, who lives in Siberia, cannot fit into the digital life of the modern show industry, where everything is tied to money. Dreaming of making a film based on the book “12 Floors Later” he wrote in his youth, he shares excerpts of his creativity with anyone who is willing to listen to him, and because of this he ends up in ridiculous situations. Wandering between worlds, like between floors of a high-rise building, he is looking for a way out. Russian film and music stars Evgeny Tkachuk, Ilya Del, and Oleg Garkusha are trying to help Jeff. Tkachuk and Del, in search of a producer and money, have difficulty promoting the author’s idea. Osman Delibash empathizes with Jeff and is sincerely happy that he will star in a non-existent film. One way or another, Jeff makes you think about the deep spiritual needs of each of the participants in the events - both stars and the most ordinary people.