Animation 2030: Content, Audience, Influence

Animation is one of the stable segments of content for children and youth and a key section in modern audiovisual industry. Animation is the medium through which images, senses, and values are formed, which exert a long-lasting influence on the perceptions of the world and the cultural environment. The competitiveness of animation projects is determined not only by its artistic and technological excellence. The ability to create strong characters and coherent worlds capable of developing into long-term franchises and multi-platform ecosystems — from film and streaming platforms to games, educational products, and digital services — is crucial. What key trends are shaping the animation market today? Which production and business models ensure the stability and scalability of projects? Which markets and formats for international collaboration are the most promising, and how does the shift in export focus influence the content and visuals of animation? How has the audience changed in recent years: what are children and teenagers watching, what platforms are they spending time on, and what formats are becoming familiar to them? How shall we work with different age groups, build the trust of the audience and create new characters and artistic solutions that meet the expectations of modern viewers? And finally, how to win the attention of the most sincere — and at the same time most demanding — audience: who is today's young viewer?