The production of children's and family content is currently gaining particular importance in the context of state cultural and social policy. Film and media are increasingly viewed as tools for shaping the values, worldview, and attitudes of the younger generation, and therefore directly influence the future of society and the country, becoming an investment in building human capital. In the changing media environment, growing competition for young audiences and the expansion of digital platforms, the government and industry bear more and more responsibility for the quality, message and semantic content of product. Why is children's and family content becoming a strategic priority for the government and the film industry today? How do film and media shape values and world outlook of the child? What expectations do parents and society have for contemporary children's content, and how can the government, industry, and education jointly form this sector? How can we build effective collaboration between the government, industry, and the education system in developing the children's and family segment? What solutions are necessary to create a high-quality, safe and stable media environment for children and teenagers?